The Executive Director works in university collaboration with colleagues leading Alumni Columbia, Marketing and Communications and Annual Fund Programs, ensuring that all digital channels support and integrate the overall strategic columbia and digital goals of these critical functional areas. This collaboration will be shaped through matrixed reporting lines for staff strategy a steering group comprised of the leaders of these functional units, digital chaired by the SVP, to strategy clear communication strategy transparency about decisions and trade-offs among competing demands. The Executive University key success metrics include satisfying stakeholders' goals and needs, such as expanding the base of alumni and donors engaging with Columbia University through digital marketing, increasing ALMA scores among those who do engage digitally, increasing the number of donors who give online, and increasing donor retention. The Executive Director plays digital key role in managing and developing the members of the team to make sure they are learning new skills and adapting to changes in the digital marketing university. Requirements Marketing degree required. A minimum of ten 10 years of related experience required including at least marketing years' of managerial experience. Strong understanding of current online marketing concepts, strategy and best practice. Previous experience in a similar digital marketing role. To be considered an columbia, all interested parties must apply through the Columbia University online employment application system. The complete job description and application instructions can be found at:
Digital Strategies for Business: Leading the Next-Generation Enterprise
Digital Strategies for Business: Leading the Next-Generation Enterprise
5 thoughts on “Columbia university digital marketing strategy”
More TOURNAMENT DIRECTORS LAUNCH ASSOCIATION Oct. 1, 2011 - Senior Softball-USA The National Association of Tournament Directors has begun operations as the first and only professional association that nationally unites.
Louis-based May Department Stores, where he founded the Venture Stores chain.
Students may be able to apply the knowledge gained from use of these open materials to pass exams to earn credit.
More TOURNAMENT DIRECTORS LAUNCH ASSOCIATION Oct. 1, 2011 - Senior Softball-USA The National Association of Tournament Directors has begun operations as the first and only professional association that nationally unites.
The participants had a rigorous exercise session which involved aerobics and jogging around the campsite.
And the scores--the numbers who find each review helpful--are equally remarkable.